Case Study: Website & SEO For Heating Engineer

Website design, development, and SEO for Evolved Energy Services – Scotland’s first Heak Geek Engineer.

Overview

Evolved Energy Services is a growing energy solutions business and a proud partner of Heat Geek, the UK’s leading low-carbon heating network. While they already had a reputation for quality, their old site focused purely on aesthetics and neglected SEO, meaning they weren’t being found by homeowners and businesses searching for heating and energy services online. They needed a website that reflected their Heat Geek accreditation, built trust with new customers, and provided a strong foundation for generating leads through search.

What did we do?

Website Design & Development

We designed and developed a new website that positions Evolved Energy as both professional and approachable:

  • A modern, responsive design tailored to their brand
  • Service pages structured around core offerings
  • Clear calls-to-action to drive enquiries
  • A user-friendly WordPress CMS, making content updates simple

SEO, Baked In

Search was central to the build, with:

  • Keyword research shaping page structure and content
  • On-page optimisation for titles, headings, and metadata
  • Fast-loading, technically sound code to meet Core Web Vitals
  • Local SEO elements to support visibility in service areas

The Result

Evolved Energy now has a professional website that not only looks the part but also delivers on performance. With SEO baked into the foundation, the site is built to generate enquiries and strengthen its presence in search results.

As a Heat Geek partner, the new site gives them the authority and visibility to stand out in a competitive industry, helping them attract more customers and establish themselves as a leader in modern heating and energy services.

Looking ahead, we’ll continue working with Evolved Energy to grow their online presence across East Scotland, ensuring the website becomes a long-term driver of enquiries and brand authority in their region.

Looking for a website?

We know how easy it is to end up with a site that looks nice but doesn’t bring in work. At Trade Pixels, we build websites with performance at the core. We combine user-friendly design, SEO, and a clear strategy for growing your trade business. Whether you’re starting from scratch or need to rebuild, we’ll help you generate more leads and revenue in your local area.

With years of experience across the whole marketing mix (websites, SEO, PPC, Email and more), we make the whole process simple.

Get in touch today, and let’s start building your business online.

About The Author

Ben Brook, Founder

Ben is the founder of Trade Pixels and has over 15 years of experience working across multiple digital marketing channels and managing strategy for clients across trades, financial services, travel, and recruitment.

Learn More About Us

Ready to get started?

Want more enquiries, better jobs, and a website that actually works for your business? We help tradespeople build a strong online presence that brings in consistent leads – without the headaches.

Whether you need a new website, better Google rankings, or a complete digital strategy, we’ll handle the hard work so you can focus on the job.

Use the contact form and let’s talk about how we can grow your business.





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    Trade Pixels made the whole process simple and stress-free, guiding us from the first ideas through to a finished brand and site that we’re proud to show off. The result looks professional, reflects the quality of our work, and we’re very happy with the final result!”

    Dermot o’leary

    I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!

    Matthew Battye

    Enjoyed working with Ben and the Trade Pixels team on my new website. Since launch we’ve seen more trffic, better rankings, and ultimately more leads coming through the website. I would highly reccomend them for your next digital marketing campaign.

    Iain Johnston